The Generosity Experience

How PANO Champions Nonprofit Governance & Advocacy

In this episode of The Generosity Experience, we turn the spotlight on systems-level change in the nonprofit sector. Sam Nyland welcomes Anne Gingerich, Executive Director of the Pennsylvania Association of Nonprofit Organizations (PANO), for a powerful conversation about infrastructure, advocacy, and why every nonprofit—no matter its size—needs a seat at the policy table.
Anne breaks down how PANO supports hundreds of organizations with board governance training, compliance updates, and a statewide help desk, while also connecting them to a national network of state associations via the National Council of Nonprofits. You’ll hear how PANO leverages Neon CRM to streamline membership, sponsorships, email campaigns, and even policy advocacy using integrations like UJoin.
Tim and Sam also look ahead to Generosity Xchange, Neon One’s annual conference, which will feature both main-stage inspiration and tech-stage application—from product strategy to volunteer management to real-world stories of nonprofits putting generosity into action.
You’ll also hear:
Anne Gingerich explain the new 2025 Pennsylvania law requiring annual nonprofit reports—and how missing it could cost organizations their tax-exempt status.
How PANO uses Neon CRM for everything from automating member renewals to processing sponsorship forms and tracking policy campaign engagement.
A breakdown of how 501(c)(3)s can and should lobby for causes that matter—and why more organizations are stepping into advocacy in 2025.
A preview of what to expect at Generosity Xchange 2025—and why it’s designed to amplify the voices of nonprofit practitioners across all stages and sectors.
Big Ideas and Takeaways
Build the BackbonePANO’s work shows how critical nonprofit infrastructure is—governance, compliance, and professional development aren’t optional extras, they’re the foundation.
Advocacy Is Not OptionalAnne makes the case for proactive nonprofit lobbying and walks through how even the smallest organizations can advocate legally and effectively.
Integrated Tools, Stronger CommunitiesThe way PANO uses Neon CRM and UJoin integration offers a playbook for any membership organization looking to mobilize supporters while staying organized.
Show Notes and Resources
Learn more about PANO: https://pano.org
State Association Finder via National Council of Nonprofits: https://www.councilofnonprofits.org/find-your-state-association
UJoin Advocacy Platform: https://ujoin.co/
September 2025 Neon One Monthly Release: https://neonone.com/resources/event/neon-one-monthly-release-september-2025/
Register for Generosity Xchange 2025: https://neonone.com/gx

Finding Hidden Gems with Kyle Curry

In this episode of The Generosity Experience, we dig into how nonprofits can uncover “hidden gems” in their donor base and make the most of year-end giving. Kyle Curry of Windfall explains why wealth and career insights can transform a $20 donation into a major gift, Abby Jarvis reveals the surprising loyalty of Giving Tuesday donors, and host Tim Sarrantonio reflects on how to balance identity, affinity, and wealth in building authentic relationships.
You’ll also hear:
Kyle Curry, General Manager of Windfall’s nonprofit team, share how wealth and career data can surface unexpected opportunities—like a first-time $20 donor who turns out to have a $30 million net worth—and why AI modeling is reshaping how fundraisers prioritize their time.
Abby Jarvis, Neon One’s Head of Research, unpack the “big number” of the month: 47.71% of Giving Tuesday donors gave again in December 2024. She outlines three practical actions nonprofits can take—plan a Giving Tuesday campaign, design year-end communications as a holistic strategy, and remember to breathe through the busy season.
Tim’s Motivations segment, inspired by both Kyle and Abby, on why focusing on affinity and psychological safety first opens the door to meaningful conversations about giving. Tim explores lessons from The Millionaire Next Door and the importance of asking “why are they here?” before ever making an ask.
Big Ideas and Takeaways
Hidden Gems Are EverywhereKyle reminds us that wealth screening is not just about the richest person in the room—it’s about finding donors whose capacity, careers, and passions align with your mission. With the right data, even a modest first-time gift can be the start of a transformational relationship.
Giving Tuesday Compounds December SuccessAbby’s data shows nearly half of Giving Tuesday donors give again that same month. Nonprofits can maximize this by building campaigns that treat December as a full journey rather than a series of disconnected asks.
Affinity First, Wealth SecondTim emphasizes that fundraisers should start with the “why” behind a donor’s connection. Wealth and career insights are powerful, but only when layered onto authentic relationships that respect identity and create psychological safety.
Show Notes and Resources
Register for Generosity Xchange 2025: www.neonone.com/gx
Learn more about Windfall: windfall.com
Book mentioned: The Millionaire Next Door
Here is the amazing game table that Kyle talked about
Share your favorite board game with Kyle on our LinkedIn episode post!

Tacos, Tech, and Transforming Community with Ben Williams

In this episode of The Generosity Experience, we shine a light on creative, community-driven solutions to fundraising and engagement. Tim Sarrantonio sits down with Neon One’s Anna Van Cleef to unpack the August 2025 product release—including big upgrades to workflows, volunteer triggers, and household management—and Sam Nyland talks with Ben Williams, Executive Director of The Connect Center, about how STEAM-based youth programs, innovative events, and a love of technology are transforming a Capital Region community.
In our Nonprofit Hotline segment, Sam and Tim tackle a common pain point for events: long lines at check-in. They break down how to use Neon CRM’s built-in sales and check-in tools to speed up entry, empower volunteers without full CRM access, and keep the focus on a warm welcome instead of tech frustration.
You’ll also hear:
Anna Van Cleef explain how new workflow updates make it easier to automate letters, trigger communications from volunteer shifts and events, and even create certificates for recognition or completion.
Ben Williams share how The Connect Center blends food security initiatives with STEAM youth programs—from a culinary “indoor food truck” to a Black Box Arcade—and why their Tacos for Life fundraiser has become a community block party.
Practical tips from the Nonprofit Hotline on scanning tickets, sharing limited-access check-in links, and training volunteers to switch seamlessly from QR codes to name lookups when tech hiccups happen.
Big Ideas and Takeaways
Automate for ImpactAnna’s release highlights show how automations—now including letters and certificates—free up staff time while keeping donor and volunteer engagement personal and consistent.
Creativity Builds ConnectionBen’s story proves that thinking outside the box, whether it’s a taco competition or a youth-run arcade, draws people in and deepens relationships with the mission.
Streamline Your Check-InFrom the Nonprofit Hotline: The best check-in is the one that works in the moment. Equip volunteers with both scanning tools and manual name search to keep the line moving and guests happy.
Show Notes and Resources
August 2025 Neon One Monthly Release
Register for Generosity Xchange 2025
Learn more about The Connect Center
Submit a question to the Nonprofit Hotline

Just Click The Button with Mallory Erickson

In this episode of The Generosity Experience, we explore how small, intentional actions can lead to transformational fundraising results. Abby Jarvis, Neon One’s Head of Research, reveals the long-term value of donor loyalty, Mallory Erickson shares how overcoming fear-based resistance starts with “pressing the red button,” and Tim Sarrantonio challenges fundraisers to track with purpose, not just process.
You’ll also hear:
Abby Jarvis unpack new data showing that donors who give for five consecutive years contribute 1,520% more than one-time donors—and the three strategies any nonprofit can use to build that kind of loyalty.
Mallory Erickson, fundraising strategist and host of What the Fundraising, explain why fundraisers often avoid the simplest actions, how practice builds confidence, and the origin of her new AI-powered training tool, Practivated.
Tim’s Motivations segment on why your database is more than a product—it’s the electronic representation of your work—and how to ensure it truly reflects your mission and community.

Big Ideas and Takeaways
Retention Compounds ResultsAbby’s research proves that keeping donors connected year after year produces exponential growth. The key? Relationship-first strategies that make donors feel seen, not just solicited.
Press the Red ButtonMallory reminds us that sometimes the biggest hurdle is simply taking action. Her coaching mantra—just press the red button—is about replacing fear with momentum.
Track With PurposeTim urges fundraisers to audit their donor records: Does your data reflect the community you serve? Purposeful tracking transforms reports into real relationship drivers.

Show Notes and Resources
Register for Generosity Xchange 2025: www.neonone.com/gx
Learn more about Mallory Erickson: malloryerickson.com
Submit a question to the Nonprofit Hotline

The Living Product: Orchestrating Donor Growth with EYSO’s Daniel Meyers

In this episode of The Generosity Experience, we explore how Neon One’s platform isn’t just software—it’s a living product. Daniel Meyers, Executive Director of the Elgin Youth Symphony Orchestra (EYSO), joins us to share how his team is using Neon CRM to scale relationship-driven fundraising with limited staff. From automation and donor segmentation to music-powered mission connection, Daniel explains how the right CRM can evolve with your goals.
You’ll also hear:
Anna Van Cleef, Senior Director of Product Management at Neon One, preview the newest peer-to-peer fundraising features and global event discounts, built directly from client feedback.
A Hotline segment answering a listener’s question on how nonprofits can better steward donors—plus what we learned from reviewing 100+ donation forms at Dream Big.

Big Ideas and Takeaways
The CRM That ListensDaniel calls Neon CRM a “living product” because of its active evolution. Unlike static tools, it adapts to how nonprofits actually work—whether it's automation, workflows, or donor engagement.
From Peer to PartnerEYSO treats every first-time donor—many recruited via peer-to-peer—as a future advocate. Daniel walks through how automation nurtures that journey into sustained support.
Discounts That Drive InclusionAnna outlines new global discount capabilities for events, enabling nonprofits to tailor pricing and access for different community segments with ease.
Peer-to-Peer, ReimaginedNeon One’s new P2P module in CRM will offer intuitive, team-based fundraising features—ideal for orgs just starting or looking to streamline beyond complex setups.
Design for Trust, Not Just DonationsThe Hotline segment reflects on what really makes a donation form work: clarity, impact storytelling, mobile-first design, and signals of trust.

Show Notes and Resources
Learn more about Elgin Youth Symphony Orchestra: EYSO.org
Dream Big 2025 Generosity Awards: Highlights and takeaways
Submit a question to the Nonprofit Hotline

Tomorrow Is Not Guaranteed: Dreaming Big with Kathy Kempff

In this episode, Tim Sarrantonio sits down with Kathy Kempf, founder of Nuclavis, to explore the evolving world of peer-to-peer fundraising. From the rise of creative event models like pickleball tournaments and ice hockey to the transformative role of mobile apps, Kathy shares how nonprofits can inspire supporters and drive deeper engagement.
You’ll also hear:
Abby Jarvis break down this month’s “Big Number” on peer-to-peer participation trends.
A Generosity Spectrum segment on the psychology of giving and why swag might do more harm than good.

Big Ideas and Takeaways
The Psychology of Swag: Incentives can unintentionally cheapen giving when they shift motivation from impact to transaction.
Peer-to-Peer Fundraising as a Front Door: Kathy explains how peer-to-peer acts as a porch to invite new audiences to a cause, turning fundraisers into advocates and donors into a community.
Mobile-First Experiences Are Essential: With over 70% of traffic coming from mobile, younger generations expect frictionless app experiences, from instant credit for gifts to augmented reality mission moments.
Mission Connection Drives Retention: Augmented reality gardens (like the Alzheimer’s Promise Garden) and interactive learning (like CPR videos) deepen emotional ties and boost fundraising.
Walks Are Foundational: Despite economic uncertainty, community walks remain resilient pillars of engagement.
Show Notes and Resources
Nuclavis Website
Moja Tu (Kathy's nonprofit)
2025 Peer-to-Peer Fundraising Study
Social Fundraising by Katrina VanHuss and Otis Fulton, PhD
Dream Big Summit 2025 - register!
Don't forget to submit your Nonprofit Hotline questions to get featured in an upcoming episode!

Eric Guzman on Expanding the Meaning of Giving at Together for Youth

In this heart-centered episode of The Generosity Experience, we go beyond traditional definitions of giving to explore what generosity feels like in real life. Host Sam Nyland sits down with Eric Guzman, leader at Together for Youth, to unpack how rebranding isn’t just a marketing exercise—it’s a call to community.
Eric shares how their new name, Together for Youth, embodies a broader, more inclusive view of generosity—one that honors time, talent, and relationship-building just as much as financial donations. From everyday moments that reignite his passion to how his team leverages Neon One tools to stay connected with data and mission, Eric brings practical insight and deep empathy.
Inside this episode:
The story behind Together for Youth’s rebrand—and how it reflects their commitment to community-first values
A behind-the-scenes look at how their team uses Neon One dashboards and data to fuel impact
Surprising patterns in donor and volunteer engagement since adopting new tools
Eric’s take on measuring success through connection, not just KPIs
Plus, we kick off this month’s Product With Purpose segment with Laura Block, who shares new volunteer tracking features designed to recognize generosity in all its forms.
We close with a listener-submitted Nonprofit Hotline question and a sneak peek into our next conversation on dreaming big with Kathy Kempff.
Show Notes and Resources
Together for Youth
Volunteer Upgrades Webinar
Neon CRM Material Tracking Guide

Reciprocal Generosity with Rachel D’Souza

In our premiere episode of The Generosity Experience, we start with a powerful reminder from Abby Jarvis: 96.9% of donors give under $5,000 annually. What does that reveal about the everyday donor—and why does it matter? Abby breaks it down in our first “Big Number” segment.
Then, Tim Sarrantonio sits down with Rachel D’Souza, founder of Gladiator Consulting, to explore the idea of reciprocal generosity. Sparked by a hallway conversation at AFPICON, Rachel unpacks how generosity becomes transformational when it’s mutual—not just monetary. From small habits that lead to big change to her favorite “generosity recipe,” Rachel brings both clarity and heart.
We close with a reflection on The Generosity Spectrum—where theory meets tools—and a preview of what’s to come in future episodes.
Show Notes and Resources
Episode 1 Discussion Guide
Gladiator Consulting
Community-Centric Fundraising Principles
Neon One's Generosity Report
Pull up a chair. There’s always room for one more in this conversation.🎧 Listen on Apple, Spotify, YouTube, and more.