Just Click The Button with Mallory Erickson

In this episode of The Generosity Experience, we explore how small, intentional actions can lead to transformational fundraising results. Abby Jarvis, Neon One’s Head of Research, reveals the long-term value of donor loyalty, Mallory Erickson shares how overcoming fear-based resistance starts with “pressing the red button,” and Tim Sarrantonio challenges fundraisers to track with purpose, not just process.

You’ll also hear:

• Abby Jarvis unpack new data showing that donors who give for five consecutive years contribute 1,520% more than one-time donors—and the three strategies any nonprofit can use to build that kind of loyalty.
• Mallory Erickson, fundraising strategist and host of What the Fundraising, explain why fundraisers often avoid the simplest actions, how practice builds confidence, and the origin of her new AI-powered training tool, Practivated.
• Tim’s Motivations segment on why your database is more than a product—it’s the electronic representation of your work—and how to ensure it truly reflects your mission and community.

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Big Ideas and Takeaways

Retention Compounds Results
Abby’s research proves that keeping donors connected year after year produces exponential growth. The key? Relationship-first strategies that make donors feel seen, not just solicited.

Press the Red Button
Mallory reminds us that sometimes the biggest hurdle is simply taking action. Her coaching mantra—just press the red button—is about replacing fear with momentum.

Track With Purpose
Tim urges fundraisers to audit their donor records: Does your data reflect the community you serve? Purposeful tracking transforms reports into real relationship drivers.

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Show Notes and Resources

• Register for Generosity Xchange 2025: www.neonone.com/gx
• Learn more about Mallory Erickson: malloryerickson.com
• Submit a question to the Nonprofit Hotline